The age of surveillance capitalism : the fight for a human future at the new frontier of power
tarafından
 
Zuboff, Shoshana, 1951- author.

Başlık
The age of surveillance capitalism : the fight for a human future at the new frontier of power

Yazar
Zuboff, Shoshana, 1951- author.

ISBN
9781610395694

Yazar Ek Girişi
Zuboff, Shoshana, 1951- author.

Basım Bilgisi
First edition.

Fiziksel Tanımlama
x, 691 pages ; 25 cm.

İçerik
CONTENTS --INTRODUCTION --1 Home or Exile in the Digital Future 3 -- PART I --THE FOUNDATIONS OF SURVEILLANCE CAPITALISM --2 August 9, 2011: Setting the Stage for Surveillance --Capitalism 27 --3 The Discovery of Behavioral Surplus 63 --4 The Moat Around the Castle 98 --5 The Elaboration of Surveillance Capitalism: --Kidnap, Corner, Compete 128 --6 Hijacked: The Division of Learning in Society 176 --PART II --THE ADVANCE OF SURVEILLANCE CAPITALISM --7 The Reality Business 199 --8 Rendition: From Experience to Data 233 --9 Rendition from the Depths 255 --10 Make Them Dance 293 --11 The Right to the Future Tense 329 --Contents --PART III -- INSTRUMENTARIAN POWER FOR A THIRD MODERNITY --12 Two Species of Power 351 --13 Big Other and the Rise of Instrumentarian Power 376 --14 A Utopia of Certainty 398 --15 The Instrumentarian Collective 416 --16 Of Life in the Hive 445 --17 The Right to Sanctuary 475 --CONCLUSION --18 A Coup from Above 495 --Detailed Table of Contents 526 --Acknowledgments 532 --Notes 537 --Index

Özet
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. The threat has shifted from a totalitarian "big brother" state to a universal global architecture of automatic sensors and smart capabilities: A "big other" that imposes a fundamentally new form of power and unprecedented concentrations of knowledge in private companies--free from democratic oversight and control"--

Konu Başlığı
Consumer behavior -- Data processing.
 
Tüketici davranışı -- Veri işleme.
 
Consumer profiling -- Data processing.
 
Tüketici profili oluşturma -- Veri işleme.
 
Information technology -- Social aspects.
 
Bilgi teknolojisi -- Sosyal açıdan.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0012407306.3 ZUB 2019Eskişehir Yolu Yerleşkesi Genel Koleksiyon