Designing experiences
tarafından
Rossman, J. Robert (James Robert), 1946- author.
Başlık
:
Designing experiences
Yazar
:
Rossman, J. Robert (James Robert), 1946- author.
ISBN
:
9780231191685
Yazar Ek Girişi
:
Rossman, J. Robert (James Robert), 1946- author.
Fiziksel Tanımlama
:
xvi, 205 pages : illustrations ; 24 cm
İçerik
:
ForewordPreface: Thanks for Joining Us!I. Understanding Experience1. Exploring Experiences and Experience Design2. What Makes a Great Experience?3. A Framework of Experience TypesII. The Experience Designer's Toolkit4. The Experiencescape5. Experience Design Thinking6. Designing the Experience Journey7. Touchpoints and TransitionsIII. Creating Great Experiences: Enhancements and Examples8. The Stories We Tell: Building Drama in Your Experiences9. Techniques for Enhancing Experiences10. Using Experience Design in Product Development and Corporate StrategyConclusion: Closing ThoughtsNotesIndex
Özet
:
J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
Konu Başlığı
:
Customer relations.
Müşteri ilişkileri.
Customer services.
Müşteri hizmetleri.
Experience.
Deneyim.
Target marketing.
Hedef pazarlama.
Yazar Ek Girişi
:
Duerden, Mathew D.,
| Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|
| Ekonomi Kütüphanesi | Kitap | EKOBKN0012446 | 658.5038 ROS 2019 | Eskişehir Yolu Yerleşkesi Genel Koleksiyon |