Branding.com : online branding for marketing success
tarafından
 
Kania, Deborah, 1963- author

Başlık
: 
Branding.com : online branding for marketing success

Yazar
: 
Kania, Deborah, 1963- author

ISBN
: 
9780658003073

Yazar Ek Girişi
: 
Kania, Deborah, 1963- author

Fiziksel Tanımlama
: 
xvii, 285 pages ; 24 cm.

İçerik
: 
Ch. 1. A New Chapter in Marketing History -- Ch. 2. The E-Marketplace -- Ch. 3. The E-Customer -- Ch. 4. Brand Principles and Paradigm Shifts -- Ch. 5. Building The Online Brand -- Ch. 6. The Web Medium -- Ch. 7. Online Advertising and Promotion -- Ch. 8. The Website: as Brand Experience -- Ch. 9. Branding's Tech Future.

Özet
: 
"Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience"--One that your customers will not only remember but actively seek online."

Konu Başlığı
: 
Internet marketing.
 
Elektronik pazarlama.

Tüzel Kişi Ek Girişi
: 
American Marketing Association.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005002658.827 KAN 2001Merkez Kütüphane Genel Koleksiyon