English for business studies : a course for business studies and economics students : student's book
tarafından
 
Mackenzie, I. E.. author

Başlık
: 
English for business studies : a course for business studies and economics students : student's book

Yazar
: 
Mackenzie, I. E.. author

ISBN
: 
9780521743419

Yazar Ek Girişi
: 
Mackenzie, I. E.. author

Basım Bilgisi
: 
Third edition.

Fiziksel Tanımlama
: 
191 pages : illustrations (some color) ; 27 cm.

Seri
: 
Cambridge professional English
 
Cambridge professional English.

Genel Not
: 
Previous ed.: 2002.

İçerik
: 
1; Three sectors of the Economy; 2; Management; 3; Company Structure; 4; Work and Motivation; 5; Management and Cultural Diversity; 6; Recruitment; 7; Labour Relations; 8; Production; 9; Products; 10; Marketing; 11; Advertising; 12; Promotional Tools; 13; Accounting and Financial Statements; 14; Banking; 15; Stock and Shares; 16; Bonds; 17; Futures and derivatives; 18; Takeovers and Buyouts; 19; Futures and Options; 20; Efficiency and Employment; 21; Business ethics; 22; The Role of Government; 23; Central Banking, Money and Taxation; 24; Exchange Rates; 25; The Business Cycle; 26; Keynesianism and Monetarism; 27; International Trade; 28; Economics and Ecology.

Özet
: 
This is a course for upper-intermediate and advanced level students who need to understand and talk about the key contecpts in business and economics. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about a wide range of business topics. Reflecting recent changes in the world's business and economic environment, the course now covers subjects like wikinomics, viral marketing, hedge funds, the subprime crisis and energy policy. This student book comes with a teacher's book and two CDs. Suitable for independent study.

Konu Başlığı
: 
English language -- Business English -- Textbooks for foreign speakers.
 
İngiliz dili -- İşletme İngilizcesi -- Yabancılar için ders kitapları.
 
English language -- Conversation and phrase books.
 
İngiliz dili -- Konuşma ve deyim kitapları.
 
English language -- Textbooks for foreign speakers.
 
İngiliz dili -- Yabancılar için ders kitapları.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005679428.2402465 MAC 2010Merkez Kütüphane Genel Koleksiyon