Global media giants
tarafından
 
Birkinbine, Benjamin J., editor.

Başlık
: 
Global media giants

Yazar
: 
Birkinbine, Benjamin J., editor.

ISBN
: 
9781138927704
 
9781138927711

Fiziksel Tanımlama
: 
xiii, 496 pages : illustrations ; 27 cm

İçerik
: 
Introduction / Benjamin J. Birkinbine, Rodrigo Gomez and Janet Wasko -- Part I. Global Giants : -- 1. The Walt Disney Company / Janet Wasko -- 2. National Amusements / Eileen R. Meehan -- 3. Time Warner / Scott Fitzgerald -- 4. Comcast Corporation / Lee McGuigan and Victor Pickard -- 5. News Corporation / Graham Murdock -- Part II. Regional and Geolinguistical Giants : -- 6. Grupo Televisa / Rodrigo Gomez -- 7. América Móvil / Gabriel Sosa Plata -- 8. Bertelsmann SE & Co. / Jorg Becker -- 9. Vivendi / Phillippe Bouquillion -- 10. Mediaset (Gruppo Mediaset) / Benedetta Brevini and Lukasz Swiatek -- 11. Telefónica / Gabriela Martinez -- 12. Grupo Prisa / Luis A. Albornoz -- 13. Grupo Globo / Joseph A. Straubhaar -- 14. Sony Corporation / William Kunz -- Part III. Regional Overviews : -- 15. South America / Guillermo Mastrini and Martin Becerra -- 16. The Middle East / Gholam Khiabany -- 17. Sub-Saharan Africa / Tewodros W. Workneh -- 18. Eastern Europe / Sandra Basic Hrvatin and Brankica Petkovi -- 19. South Asia / Pradip Ninan Thomas -- 20. East Asia & China / Yu Hong -- 21. Australian and New Zealand Media Corporations / Martin Hirst, Wayne Hope, and Peter Thompson -- Part IV. Internet Giants : -- 22. Apple / Toby Miller and Richard Maxwell -- 23. Microsoft Corporation / Benjamin J. Birkinbine -- 24. Google, Information Organizer / Micky Lee -- 25. Amazon.com / Andrew Calabrese and Tyler Rollins -- 26. Facebook / Christian Fuchs -- Part V. Global Ratings and Advertising Giants : -- 27. Nielsen Holdings / Daniel Biltereyst and Lennart Soberon -- 28. Interpublic Group of Companies -- Conclusion: Reflections on Media Power / Christopher Chavez -- Index.

Özet
: 
"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power."--Publisher's website.

Konu Başlığı
: 
Mass media -- Economic aspects.
 
İletişim araçları -- Ekonomik etkiler.
 
Mass media -- Management.
 
İletişim araçları -- Yönetim.
 
Mass media and globalization.

Yazar Ek Girişi
: 
Birkinbine, Benjamin J.,
 
Gómez, Rodrigo,
 
Wasko, Janet,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006050338.4730223 GLO 2017Merkez Kütüphane Genel Koleksiyon