Measuring marketing : 103 key metrics every marketer needs
tarafından
 
Davis, John, 1960 February 17- author

Başlık
: 
Measuring marketing : 103 key metrics every marketer needs

Yazar
: 
Davis, John, 1960 February 17- author

ISBN
: 
9780470821329

Yazar Ek Girişi
: 
Davis, John, 1960 February 17- author

Fiziksel Tanımlama
: 
xvii, 408 pages. : illustrations. ; 26 cm.

Seri
: 
Wiley & Sons.

Özet
: 
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

Konu Başlığı
: 
Marketing -- Evaluation.
 
Pazarlama -- Değerlendirme.
 
Marketing research.
 
Pazarlama araştırması.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006314658.8 DAV 2007Merkez Kütüphane Genel Koleksiyon