This polemical book examines the concept of sustainability and presents a critical exploration of its all-pervasive influence on society, arguing that sustainability, manifested in several guises, represents a pernicious and corrosive doctrine that has survived primarily because there seems to be no alternative to its canon: in effect, its bi-partisan appeal has depressed critical engagement and neutered politics. It is a malign philosophy of misanthropy, low aspirations and restraint. This book argues for a destruction of the mantra of sustainability, removing its unthinking status as orthodoxy, and for the reinstatement of the notions of development, progress, experimentation and ambition in its place. Al Gore insists that the 'debate is over', while musician K.T. Tunstall, spokesperson for ‘Global Cool’, a campaign to get stars to minimize their carbon footprint, says ‘so many people are getting involved that it is becoming really quite uncool not to be involved’. This book will say that it might not be cool, but it is imperative to argue against the moralizing of politics so that we can start to unpick the contemporary world of restrictive, sustainable practices.