Options for implementing a strategy of market segmentation in chinese consumer goods markets
tarafından
 
Liu, Yanli. author

Başlık
: 
Options for implementing a strategy of market segmentation in chinese consumer goods markets

Yazar
: 
Liu, Yanli. author

ISBN
: 
9783832509903

Yazar Ek Girişi
: 
Liu, Yanli. author

Fiziksel Tanımlama
: 
xvii, 302 pages : graphics ; 21 cm.

İçerik
: 
List of figures -- List of tables -- List of abbreviations -- Introduction -- Theoretical framework of market segmentation -- A survey of China: a soaraway dragon in CCGM -- Market segmentation for CCGM -- Market segmentation in the process of strategic marketing planning -- Conclusion -- References -- Appendix.

Özet
: 
Market segmentation is one of the most hotly debated and intensively pursued topics in the field of marketing

Konu Başlığı
: 
Industrial management.
 
Endüstriyel yönetim.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0007992658.4 LIU 2005Merkez Kütüphane Genel Koleksiyon