Global strategies in retailing : Asian and European experiences
tarafından
 
Dawson, John A., editor.

Başlık
Global strategies in retailing : Asian and European experiences

Yazar
Dawson, John A., editor.

ISBN
9780415644297

Fiziksel Tanımlama
xviii, 252 pages ; 24 cm.

Seri
Routledge studies in international business and the world economy

İçerik
Recent developments in retail internationalisation / John Dawson and Masao Mukoyama -- Building international strategy with formats and formulae / John Dawson and Masao Mukoyama -- Global portfolio strategy as a new strategic paradigm / Masao Mukoyama and John Dawson -- Nitori: from local furniture store to largest home furnishing chain in Japan / Jung-Yim Baek -- President chain store corporation : globalisation through business diversification / Masao Mukoyama -- Lotte shopping : transforming a Korean retailer towards being global / Sang-Chul Choi -- IKEA : the making of a global giant / Ulf Johansson -- MUJI : the evolution of a local private label to a global retailer / Tatsuro Toba -- The delhaize group : internationalising the supermarket on three continents / Steve Burt -- The metro group : internationalising the cash & carry format / Steve Burt -- Future directions of retailer internationalisation / John Dawson and Masao Mukoyama.

Özet
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy

Konu Başlığı
Retail trade -- Europe.
 
Perakendecilik -- Avrupa.
 
Retail trade -- Asia.
 
Perakendecilik -- Asya.
 
International trade.
 
Uluslararası ticaret.
 
Strategic planning -- Europe.
 
Stratejik planlama -- Avrupa.
 
Strategic planning -- Asia.
 
Stratejik planlama -- Asya.

Yazar Ek Girişi
Dawson, John A.,
 
Mukoyama, Masao.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0007400658.87 GLO 2014Merkez Kütüphane Genel Koleksiyon