Business communication today
tarafından
 
Bovée, Courtland L., author.

Başlık
Business communication today

Yazar
Bovée, Courtland L., author.

ISBN
9780134562186

Yazar Ek Girişi
Bovée, Courtland L., author.

Basım Bilgisi
Fourteenth edition.

Fiziksel Tanımlama
xliv, 654 pages ; 29 cm

İçerik
1. Professional Communication in a Digital, Social, Mobile World2. Collaboration, Interpersonal Communication, and Business Etiquette3. Communication Challenges in a Diverse, Global Marketplace4. Planning Business Messages5. Writing Business Messages6. Completing Business Messages7. Digital Media8. Social Media9. Visual Media10. Writing Routine and Positive Messages11. Writing Negative Messages12. Writing Persuasive Messages13. Finding, Evaluating, and Processing Information14. Planning Reports and Proposals15. Writing and Completing Reports and Proposals16. Developing Presentations in a Social Media Environment17. Enhancing Presentations with Slides and Other Visuals18. Building Careers and Writing Resumes19. Applying and Interviewing for EmploymentAppendix A: Format and Layout of Business DocumentsAppendix B: Documentation of Report SourcesAppendix C: Correction SymbolsHandbook of Grammar, Mechanics, and UsageBrand, Organization, Name, and Website IndexSubject Index.

Özet
Technology and communication intersect to prepare you for the business world Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all readers, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding. Also available with MyLab Business Communication MyLab™ Business Communication is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Konu Başlığı
Business communication -- Case studies. -- United States
 
İletişim, İşletmelerde -- Örnek olaylar. -- ABD
 
Communication in organizations -- Case studies. -- United States
 
İletişim, Örgütlerde -- Örnek olaylar. -- ABD

Yazar Ek Girişi
Thill, John V.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0004755658.45 BOV 2018Merkez Kütüphane Genel Koleksiyon