Economics of strategy
tarafından
 
Besanko, David author.

Başlık
Economics of strategy

Yazar
Besanko, David author.

ISBN
9781118319185

Yazar Ek Girişi
Besanko, David author.

Basım Bilgisi
Sixth edition

Fiziksel Tanımlama
xx, 534 pages : illustrations (black and white) ; 26 cm

Genel Not
Includes index.

İçerik
Introduction: Strategy and Economics...1 -- Economic Primer: Basic Principles...9 -- Part one:Firm Boundaries -- Part two:Market and Competitive Analysis -- Part three:Strategic Position and Dynamics.

Özet
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. The text also brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.

Konu Başlığı
Strategic planning -- Economic aspects.
 
Stratejik planlama -- Ekonomik yönleri
 
Yönetim ekonomisi.

Yazar Ek Girişi
Dranove, David.
 
Shanley, Mark (Mark T.)
 
Schaefer, Scott.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0010194658.4012 BES 2013Merkez Kütüphane Fikir Atölyesi