International marketing and the trading system
tarafından
 
International Trade Centre.

Başlık
: 
International marketing and the trading system

Yazar
: 
International Trade Centre.

ISBN
: 
9789291371570

Tüzel Kişi Adı Girişi
: 
International Trade Centre.

Fiziksel Tanımlama
: 
219 pages. : tables. ; 21 cm.

İçerik
: 
the manager in the system. -- The business firm and barriers to exporting -- Marketing management within the international trading system. -- Managing regulatory issues in exporting. -- Business strategy and regulatory change. --Case studies. -- Bibliography -- index.

Özet
: 
This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

Konu Başlığı
: 
Export marketing.
 
İhracat pazarlaması.
 
International marketing.
 
Uluslararası pazarlama.
 
Foreign trade regulations.
 
Dış ticaret yönetmeliği.
 
Marketing management.
 
Pazarlama yönetimi.

Tüzel Kişi Ek Girişi
: 
WTO
 
UNCTAD


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006362382 INT 2001Merkez Kütüphane Genel Koleksiyon