Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies
tarafından
 
Shaw, Robert. author

Başlık
: 
Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies

Yazar
: 
Shaw, Robert. author

ISBN
: 
MOE0000179

Yazar Ek Girişi
: 
Shaw, Robert. author

Fiziksel Tanımlama
: 
x, 234 pages ; 30 cm.

İçerik
: 
Strategic measures -- Measuring and managing customer behaviour -- Measuring customer satisfaction that drives sales -- Segmenting by involvement and emotional response -- Building and measuring the brand relationship -- Financial measures for the new customer relationship manager -- Implementing customer relationship management.

Konu Başlığı
: 
Consumer behavior -- Measurement.
 
Tüketici davranışı -- Ölçme.
 
Consumer satisfaction -- Measurement.
 
Tüketici tatmini -- Ölçme.
 
Brand loyalty -- Measurement.
 
Marka bağlılığı -- Ölçme.

Yazar Ek Girişi
: 
Reed, David.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0006295658.812 SHA 1999Merkez Kütüphane Genel Koleksiyon