Business transformations in the era of digitalization
tarafından
 
Mezghani, Karim, 1979- editor.

Başlık
Business transformations in the era of digitalization

Yazar
Mezghani, Karim, 1979- editor.

ISBN
9781522572626

Fiziksel Tanımlama
xxii, 360 pages ; 29 cm

İçerik
Section 1. Disruptive technologies in the era of digitalization. Chapter 1. 3D printing as a case of disruptive technology: market leverage and strategic risks for traditional manufacturing ; Chapter 2. Addressing the feasibility, suitability, and sustainability of the blockchain ; Chapter 3. Study of intentions to use cloud CRM within Saudi SMEs: integrating TAM and TPB frameworks -- Section 2. New strategies under digital transformation. Chapter 4. Enterprise resource planning (ERP) systems and multi-organizational enterprise (MOE) strategy ; Chapter 5. Toward a conceptualization of big data value chain: from business problems to value creation ; Chapter 6. Strategic and business-IT alignment under digital transformation: towards new insights? ; Chapter 7. Big data analytics driven supply chain transformation -- Section 3. Entrepreneurship and innovation in the digitalization era. Chapter 8. The conceptual framework for the examination of a successful digital entrepreneurship in 21st century ; Chapter 9. Digitalization and growth of small businesses ; Chapter 10. Mapping innovation in the digital transformation era: the role of technology convergence ; Chapter 11. Entrepreneurship and innovation in the digitalization era: exploring uncharted territories -- Section 4. Digitalization experiences and applications. Chapter 12. Display ads effectiveness: an eye tracking investigation ; Chapter 13. Does the customers' use of mobile technologies influence the number of both recruitments and the branches in the banking sector in Tunisia? ; Chapter 14. Results-oriented influencer marketing manual for the tourism industry ; Chapter 15. The agricultural innovation under digitalization.

Özet
"This book identifies the latest trends, business opportunities and challenges linked to digitalization, defines concepts in relation with business transformations caused by digitalization, and shares useful experiences and best practices to deal with the new technological changes"-- Provided by publisher.

Konu Başlığı
Information technology -- Economic aspects.
 
Bilgi teknolojisi -- Ekonomik yönler.
 
Technological innovations -- Economic aspects.
 
Teknolojik yenilikler -- Ekonomik yönler.

Yazar Ek Girişi
Mezghani, Karim, 1979-
 
Aloulou, Wassim, 1972-


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0012545658.406072 BUS 2019Eskişehir Yolu Yerleşkesi Genel Koleksiyon