Strategic analysis : a creative and cultural industries perspective
tarafından
 
Gander, Jonathan, author.

Başlık
: 
Strategic analysis : a creative and cultural industries perspective

Yazar
: 
Gander, Jonathan, author.

ISBN
: 
9781138185265
 
9781138185272

Yazar Ek Girişi
: 
Gander, Jonathan, author.

Fiziksel Tanımlama
: 
167 pages cm.

Seri
: 
Mastering management in the creative and cultural industries

İçerik
: 
Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.

Konu Başlığı
: 
Cultural industries.
 
Kültür endüstrileri.
 
Strategic planning.
 
Stratejik Planlama.
 
Problem solving.
 
Problem çözme.


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0005854658.4012 GAN 2017Merkez Kütüphane Genel Koleksiyon