The world of marketing has changed -- Why you? -- Is your business ready? -- Understanding your customer first -- Is your website the center of your digital presence? -- Building a website that converts -- Get your website found with SEO -- Don't forget on-page SEO -- It's all about the bait -- Create great content with a blog -- Build relationships with your social media -- Use social media to drive traffic to your website -- 2017 was the year of video -- You want visitors to become leads -- Turn your prospects into leads -- You've got to convert leads and prospects into customers -- Keep your eye on the competition -- The best time to plant a tree is 20 years ago.