Doing business in emerging markets : entry and negotiation strategies
tarafından
 
Cavusgil, S. Tamer. author

Başlık
: 
Doing business in emerging markets : entry and negotiation strategies

Yazar
: 
Cavusgil, S. Tamer. author

ISBN
: 
9780761913740
 
9780761913757

Yazar Ek Girişi
: 
Cavusgil, S. Tamer. author

Yayım Bilgisi
: 
Thousand Oaks : Sage Publications, c2002.

Fiziksel Tanımlama
: 
300 pages : figures ; 24 cm.

İçerik
: 
Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets.

Özet
: 
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.

Konu Başlığı
: 
International business enterprises.
 
Uluslararası şirketler.
 
Export marketing.
 
İhracat pazarlama.
 
Negotiation in business.
 
İş anlaşması.

Yazar Ek Girişi
: 
Ghauri, Pervez N., 1948-,
 
Agarwal, Milind R.,


LibraryMateryal TürüDemirbaşYer NumarasıDurumu / Lokasyon / İade Tarihi
Ekonomi KütüphanesiKitapEKOBKN0004955658.848 CAV 2002Merkez Kütüphane Genel Koleksiyon