Başlık:
Groundswell : winning in a world transformed by social technologies
Yazar:
Li, Charlene. author
ISBN:
9781422125007
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Fiziksel Tanımlama:
xv, 286 pages : illustrations ; 21 cm.
İçerik:
Part one Understanding the groundswell 1. Why the groundswell--and why now? 2. Jujitsu and the technologies of the groundswell 3. The social technographics profile -- Part two Tapping the groundswell 4. Strategies for tapping the groundswell 5. Listening to the groundswell 6. Talking with the groundswell 7. Energizing the groundswell 8. Helping the groundswell to support itself 9. Embracing the groundswell -- Part three The groundswell transformers 10. How connecting with the groundswell transforms your company -- 11. The groundswell inside your company 12.The future of the groundswell.
Özet:
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006266 | 303.4833 LI 2008 | Arıyor... |