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Trust, power and public relations in financial markets için kapak resmi
Başlık:
Trust, power and public relations in financial markets
Yazar:
Bourne, Clea. author
ISBN:
9780415719216

9781315867526
Yazar Ek Girişi:
Fiziksel Tanımlama:
xi, 159 pages ; 25 cm.
İçerik:
PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.
Özet:
The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place?
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Kitap EKOBKN0008581 332 BOU 2017
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