Marketing management in Turkey: cases and challenges için kapak resmi
Başlık:
Marketing management in Turkey: cases and challenges
Yazar:
Thompson, Donald N. author
ISBN:
9789758895762
Yazar Ek Girişi:
Fiziksel Tanımlama:
306 sayfa ; 21 cm.
İçerik:
1- Going to market-- 2.New product ıntroduction-- 3.Retailing-- 4.Marketing strategy-- 5.Other applications of the marketing process.
Özet:
This collection of Turkish marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use. Her answer was: "There are none". "No good ones do you mean?" 'There are no Turkish marketing cases", she said. "We use European and American cases". That seemed both incredible and unfortunate, but it turned out to be true. Turkey was the only cornier' I knew of in Europe to teach marketing courses using only foreign books and cases.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0005400 658.8009561 THO 2005
Arıyor...

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