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Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies için kapak resmi
Başlık:
Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies
Yazar:
Shaw, Robert. author
ISBN:
MOE0000179
Yazar Ek Girişi:
Fiziksel Tanımlama:
x, 234 pages ; 30 cm.
İçerik:
Strategic measures -- Measuring and managing customer behaviour -- Measuring customer satisfaction that drives sales -- Segmenting by involvement and emotional response -- Building and measuring the brand relationship -- Financial measures for the new customer relationship manager -- Implementing customer relationship management.
Yazar Ek Girişi:
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006295 658.812 SHA 1999
Arıyor...

On Order

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