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Creating the marketing experience : new strategies for building relationships with your target market için kapak resmi
Başlık:
Creating the marketing experience : new strategies for building relationships with your target market
Yazar:
Marconi, Joe. author
ISBN:
9780324205442
Yazar Ek Girişi:
Fiziksel Tanımlama:
335 pages. : illustraded ; 24 cm.
Genel Not:
Includes index.
İçerik:
1. Understanding the marketing experience -- 2. Defining the role of research in the marketing experience -- 3. Crafting the marketing experience plan -- 4. Developing an ongoing marketing experience -- 5. Making the marketing experience work -- 6. Placing the marketing experience -- 7. The entertainment marketing experience -- 8. Brand preferences and marketing experience : lifestyles -- 9. Brand preferences marketing experiences : food -- 10. The technology marketing experience -- Postscript : a crash course in creating the marketing experience.
Özet:
"In his latest book, marketing and PR authority Joe Marcom helps companies integrate PR with marketing strategy to illustrate how the two fit together seamlessly in a well-constructed marketing campaign." "Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference and easily copied competitive advantage, this book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, this book reflects the growth at integrated marketing communications and the decline of paid marketing and media."--Jacket.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006304 658.812 MAR 2005
Arıyor...

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