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Corporate entrepreneurship : innovation and strategy in large organizations için kapak resmi
Başlık:
Corporate entrepreneurship : innovation and strategy in large organizations
Yazar:
Burns, Paul, 1949- author
ISBN:
9780230304031
Yazar Ek Girişi:
Basım Bilgisi:
3rd edition
Yayım Bilgisi:
Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013.
Fiziksel Tanımlama:
xxv, 499 pages : illustrations ; 25 cm.
Genel Not:
Previous ed.: 2008.
İçerik:
PART 1: ENTREPRENEURSHIP.- 1 The entrepreneurial revolution.- 2 Entrepreneurial DNA.- PART 2: ORGANIZATIONAL ARCHITECTURE.- 3 Entrepreneurial architecture.- 4 Becoming an entrepreneurial leader.- 5 Constructing the entrepreneurial culture.- 6 Building the organization structure.- PART 3: MANAGEMENT.- 7 Managing the entrepreneurial organization.- 8 Encouraging intrapreneurship and corporate venturing.- PART 4: STRATEGY.- 9 Developing strategy.- 10 Creating competitive advantage in mature markets.- 11 Building value through acquisitions and diversification.- PART 5: CREATIVITY AND INNOVATION.- 12 Exploiting innovation.- 13 Generating creative ideas.- 14 The architecture of corporate entrepreneurship.
Özet:
This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0010284 658.421 BUR 2013
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