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Understanding the entrepreneurial mind opening the black box için kapak resmi
Başlık:
Understanding the entrepreneurial mind opening the black box
Yazar:
Carsrud, Alan L., editor.
ISBN:
9781441904430

9781489982919
Fiziksel Tanımlama:
xxiv, 375 pages. : illustrations., digital ; 25 cm.
İçerik:
Entrepreneurial perceptions and intentions -- Cognitive maps and entrepreneurial scripts -- Motivations, emotions, and entrepreneurial passion -- Attributions, self-efficacy, and locus of control -- Beyond cognitions: from thinking and opportunity alertness and opportunity identification to behaving.
Özet:
Why do some people start business and others do not? Is entrepreneurship a natural quality or can it be taught? Do entrepreneurs think differently from others? While there is a great deal of literature exploring the dynamics of new firm creation, policies to promote innovation and technology transfer, and the psychology of creativity, research on entrepreneurial mindset or cognition is relatively new, and draws largely from such related fields as organizational behavior, cognitive and social psychology, career development, and consumer research. Over the past fifteen years, the initial model, the theory of reasoned action (TRA), and its successor, known as the theory of planned behavior (TPB), have successfully been applied to entrepreneurship. However, recent findings suggest that considerably more research is required to understand the role of intentions in the entrepreneurial decision process. In this volume, editors Carsrud and Brännback have assembled the most prominent researchers in entrepreneurial psychology to showcase state-of-the-art insights on its many dimensions. Covering such topics as perceptions, motivations, risk, passion, and opportunity recognition, and featuring both quantitative empirical studies and qualitative case examples, Understanding the Entrepreneurial Mind challenges conventional approaches to entrepreneurial behavior and establishes a research agenda for the future
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Kitap EKOBKN0001765 658.421019 UND 2009
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