Skip to:Content
|
Bottom
Chinese business : landscapes and strategies için kapak resmi
Başlık:
Chinese business : landscapes and strategies
Yazar:
Liu, Hong, 1959 November 1- author
ISBN:
9780415403085

9780415403092
Fiziksel Tanımlama:
xvii, 206 pages : illustrations ; 25 cm.
İçerik:
Chinese history : outline and implications -- Chinese language : structure and implications -- Ancient philosophical systems and their implications -- Military classics of ancient China and their implications -- China's socialist market economy -- Chinese business structure -- Science and technology : capabilities and management systems -- Chinese competitiveness -- A strategic framework for doing business in China -- Managing marketing effectiveness in China.
Özet:
China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
Holds:
Copies:

Mevcut:*

Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0005731 338.0951 LIU 2009
Arıyor...

On Order

Go to:Top of Page