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Global experience industries : the business of the experience economy için kapak resmi
Başlık:
Global experience industries : the business of the experience economy
Yazar:
Christensen, Jens. author
ISBN:
9788779344327
Yazar Ek Girişi:
Yayım Bilgisi:
Århus ; Oakville, CT : Aarhus University Press, 2009.
Fiziksel Tanımlama:
454 pages : illustrations, tables, graphics ; 25 cm.
Seri:
Aarhus University Press.
İçerik:
Experience Industries -- Megatrends -- Tourism -- Sports -- Publishing -- Audiovisuals -- Games -- Design -- Family and Religion -- Sex and Drugs.
Özet:
The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage a customer in a personal way. Fueled by an expanding global and digital economy, the experience dimension has moved into a predominant place since the 1990s. In developed countries, people have become richer and more individualized, and with all their basic material needs being met they focus
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0005865 337 CHR 2009
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On Order

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