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Global strategies in retailing : Asian and European experiences için kapak resmi
Başlık:
Global strategies in retailing : Asian and European experiences
Yazar:
Dawson, John A., editor.
ISBN:
9780415644297
Fiziksel Tanımlama:
xviii, 252 pages ; 24 cm.
Seri:
Routledge studies in international business and the world economy
İçerik:
Recent developments in retail internationalisation / John Dawson and Masao Mukoyama -- Building international strategy with formats and formulae / John Dawson and Masao Mukoyama -- Global portfolio strategy as a new strategic paradigm / Masao Mukoyama and John Dawson -- Nitori: from local furniture store to largest home furnishing chain in Japan / Jung-Yim Baek -- President chain store corporation : globalisation through business diversification / Masao Mukoyama -- Lotte shopping : transforming a Korean retailer towards being global / Sang-Chul Choi -- IKEA : the making of a global giant / Ulf Johansson -- MUJI : the evolution of a local private label to a global retailer / Tatsuro Toba -- The delhaize group : internationalising the supermarket on three continents / Steve Burt -- The metro group : internationalising the cash & carry format / Steve Burt -- Future directions of retailer internationalisation / John Dawson and Masao Mukoyama.
Özet:
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0007400 658.87 GLO 2014
Arıyor...

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