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How small and medium-sized enterprises (SMEs) can be competitive : an environmental approach için kapak resmi
Başlık:
How small and medium-sized enterprises (SMEs) can be competitive : an environmental approach
Yazar:
Ensari, M. Sebnem, editör.
ISBN:
9783643909695
Fiziksel Tanımlama:
198 sayfa : resim ; 21 cm.
Seri:
International economics ; 5.
İçerik:
The environmental analysis is an important instrument for the SMEs, and it can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro; potential competitors; substitutes; customers; competitors; suppliers; assets; and competencies. This book explains the relationship of the SMEs with their environments under this perspective, and gives sectoral examples for clarification. Each part is written by different academicians to reflect different points of view. (Series: International Economics, Vol. 5) [Subject: International Economics, Business Studies].
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Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
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Kitap EKOBKN0012610 338.642 HOW 2018
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