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The business of tourism için kapak resmi
Başlık:
The business of tourism
Yazar:
Holloway, J. Christopher, author
ISBN:
9780273701613
Basım Bilgisi:
Seventh edition.
Fiziksel Tanımlama:
716 pages; 25 cm
İçerik:
PART I: DEFINING AND ANALYSING TOURISM AND ITS IMPACTS 1. An introduction to tourism 2. The development and growth of tourism to the mid 20th century 3. Tourism since the mid-20th century 4. The demand for tourism 5. The economic impact of tourism 6. The socio-cultural impact of tourism 7. The environmental impact of tourism PART II: THE TRAVEL AND TOURISM PRODUCT 8. The structure and organisation of the travel and tourism industry 9. Tourist destinations 10.Visitor attractions 11. The hospitality sector: accommodation and catering services 12. Tourist transport by air 13. Water-borne tourist transport 14. Tourist transport on land PART III: INTERMEDIARIES IN THE PROVISION OF TRAVEL AND TOURISM 15. The structure and role of the public sector in tourism 16. Tour operating 17. Retailing tourism 18. Ancillary tourism services PART IV: TRAVEL AND TOURISM MANAGEMENT TODAY AND TOMORROW 19. The design and management of tourism services 20. What future for the tourism industry? PART V: CASE STUDIES Case 1: The Land of Lost Content: the appeal of the eccentric Case 2: Strategies for national and local audience development at the Currency Museum of the Bank of Canada Case 3: Brilliant Weekends: the concept and development of a new holiday programme Case 4: Conserving a vulnerable historical artifact: the case of the SS Great Britain Case 5: Ensuring visitor satisfaction at Warwick Castle Case 6: Steppes Travel: a mid-sixe operator facing the challenge of change Case 7: Ludlow Marches Food and Drink Festival Case 8: Crime, safety and security: tourists' perceptions of South Africa Case 9: [developing a trail between Detroit and Chicago]
Özet:
This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0010285 910.68 HOL 2006
Arıyor...

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