Başlık:
The political marketing game
Yazar:
Lees-Marshment, Jennifer.
ISBN:
9780230537774
Yazar Ek Girişi:
Fiziksel Tanımlama:
xii, 259 pages. : illustration. ; 23 cm.
İçerik:
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
Özet:
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"-- Provided by publisher.
Holds:
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0001635 | 324.7 LES 2011 | Arıyor... |