Measures for innovating business models : An empirical study of german smes için kapak resmi
Başlık:
Measures for innovating business models : An empirical study of german smes
Yazar:
Buliga, Oana.
ISBN:
9783658055349
Yazar Ek Girişi:
Fiziksel Tanımlama:
74 pages : illustrations ; 21 cm.
İçerik:
Business Model Innovation.- Small and Medium-Sized Enterprises.- Implementation of Business Model Innovations.
Özet:
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.
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Kitap EKOBKN0000317 338.6420943 BUL 2014
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