Introduction: Who (and where) are the Chinese? -- Family businesses, business families -- Networking and Guanxi -- Roles and rules of the social fabric -- The middle way: a holistic perspective on time and performance -- Putting values into practice: competing indirectly -- Never say "no": communicating with the Chinese -- Negotiating from start to finish ... and beyond -- Tradition in transition: doing business in the PRC -- Toward the globe as a whole