From the back cover: Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience. You will discover how to: - Research shows and set realistic goals for exhibiting - Make your exhibit stand out with a unique theme or design - Train your staffers so they are able to gather the most qualified leads - Create a buzz about your company before the show starts - Unlock the potential in the leads you gather - Expand your possibilities by implementing non-traditional techniques - Use resources listed to help in all stages of your exhibiting plan