Başlık:
Event marketing : how to successfully promote events, festivals, conventions, and expositions
Yazar:
Hoyle, Leonard H. author
ISBN:
9780471401797
Yazar Ek Girişi:
Yayım Bilgisi:
New York : J. Wiley, c2002.
Fiziksel Tanımlama:
224 pages.. : tables, illustration ; 25 cm.
Seri:
The Wiley event management series
Wiley&Sons.
Seri Başlığı:
The Wiley event management series
İçerik:
Ch. 1. Introduction to Event Marketing -- Ch. 2. Event Promotion, Advertising, and Public Relations -- Ch. 3. Electronic Event Marketing Strategies -- Ch. 4. Funding the Event Marketing Program -- Ch. 5. Marketing Association Meetings, Conferences, Events, and Expositions -- Ch. 6. Marketing Corporate Meetings, Products, Services, and Events -- Ch. 7. Marketing Festivals, Fairs, and Other Special Events -- Ch. 8. Trends in Event Marketing -- App. A. Selling Summerville's Celebration to the Press.
Özet:
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005008 | 659 HOY 2002 | Arıyor... |