Globalization and American popular culture için kapak resmi
Başlık:
Globalization and American popular culture
Yazar:
Crothers, Lane. author
ISBN:
9781442214958

9781442214965

9781442214972
Yazar Ek Girişi:
Basım Bilgisi:
3rd edition.
Yayım Bilgisi:
Lanham : Rowman & Littlefield Publishers, c2013.
Fiziksel Tanımlama:
275 p. : tables ; 23 cm.
Seri:
Globalization
İçerik:
American Popular Culture and Globalization -- "American" Popular Culture in Movies, Music and Television -- The Global Scope of American Movies, Music, and Television -- The American Global Cultural Brand -- Global Trade and the Fear of American Popular Culture -- American Popular Culture and the Future of Globalization.
Özet:
Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture, " how popular culture is distinguished from the generic concept of "culture, " and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.
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Kitap EKOBKN0005125 306.0973 CRO 2013
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