Başlık:
Loveworks : how the world's top marketers make emotional connections to win in the marketplace
Yazar:
Sheehan, Brian, Associate Professor, author.
ISBN:
9781576877319
Yazar Ek Girişi:
Basım Bilgisi:
second edition.
Fiziksel Tanımlama:
192 pages : illustrations ; 24 cm.
İçerik:
Introduction -- Case stories. Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand -- Forging relationships -- Body language -- Teasing the senses -- Blood relations --Conclusion.
Özet:
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Holds:
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0005889 | 659.1042 SHE 2014 | Arıyor... |