Skip to:Content
|
Bottom
Launching to leading : how b2b market leaders, create flashmobs, marshal parades, and ignite movements için kapak resmi
Başlık:
Launching to leading : how b2b market leaders, create flashmobs, marshal parades, and ignite movements
Yazar:
Rutsky, Ken. author
ISBN:
9781683500346

9781683500353

9781683500360
Yazar Ek Girişi:
Fiziksel Tanımlama:
xii, 174 pages ; 26 cm.
İçerik:
The journey to market leadership -- Why we need a new approach -- The five stages of market leadership -- Unique value, creating messages that matter -- Scaling your go-to-market messaging -- Introducing the viewpoint story wheel -- Building your viewpoint story wheel -- The four viewpoint story types and four companies telling them well -- Which viewpoint stories are right for you? -- Tilting to abundance -- Show me, don't tell me! -- Breakthrough sales--winning at the coalface -- Breakthrough marketing and the modern marketer -- Beyond breakthrough--flashmobs, parades, and movements -- Market leadership uncorked--a five-step plan.
Özet:
"How great companies capture market leadership. Everyone wants to be a market leader. Why do some companies lead while others lag? Market laggards focus their communication on features, functions and benefits. They invest more in content and automation, yet their progress stalls. Market leaders win by articulating and connecting their Unique Value to the customer's world and context, putting themselves at the front of their market parade."
Holds:
Copies:

Mevcut:*

Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0005896 658.8 RUT 2017
Arıyor...

On Order

Go to:Top of Page