Başlık:
Global media giants
Yazar:
Birkinbine, Benjamin J., editor.
ISBN:
9781138927704
9781138927711
Fiziksel Tanımlama:
xiii, 496 pages : illustrations ; 27 cm
İçerik:
Introduction / Benjamin J. Birkinbine, Rodrigo Gomez and Janet Wasko -- Part I. Global Giants : -- 1. The Walt Disney Company / Janet Wasko -- 2. National Amusements / Eileen R. Meehan -- 3. Time Warner / Scott Fitzgerald -- 4. Comcast Corporation / Lee McGuigan and Victor Pickard -- 5. News Corporation / Graham Murdock -- Part II. Regional and Geolinguistical Giants : -- 6. Grupo Televisa / Rodrigo Gomez -- 7. América Móvil / Gabriel Sosa Plata -- 8. Bertelsmann SE & Co. / Jorg Becker -- 9. Vivendi / Phillippe Bouquillion -- 10. Mediaset (Gruppo Mediaset) / Benedetta Brevini and Lukasz Swiatek -- 11. Telefónica / Gabriela Martinez -- 12. Grupo Prisa / Luis A. Albornoz -- 13. Grupo Globo / Joseph A. Straubhaar -- 14. Sony Corporation / William Kunz -- Part III. Regional Overviews : -- 15. South America / Guillermo Mastrini and Martin Becerra -- 16. The Middle East / Gholam Khiabany -- 17. Sub-Saharan Africa / Tewodros W. Workneh -- 18. Eastern Europe / Sandra Basic Hrvatin and Brankica Petkovi -- 19. South Asia / Pradip Ninan Thomas -- 20. East Asia & China / Yu Hong -- 21. Australian and New Zealand Media Corporations / Martin Hirst, Wayne Hope, and Peter Thompson -- Part IV. Internet Giants : -- 22. Apple / Toby Miller and Richard Maxwell -- 23. Microsoft Corporation / Benjamin J. Birkinbine -- 24. Google, Information Organizer / Micky Lee -- 25. Amazon.com / Andrew Calabrese and Tyler Rollins -- 26. Facebook / Christian Fuchs -- Part V. Global Ratings and Advertising Giants : -- 27. Nielsen Holdings / Daniel Biltereyst and Lennart Soberon -- 28. Interpublic Group of Companies -- Conclusion: Reflections on Media Power / Christopher Chavez -- Index.
Özet:
"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power."--Publisher's website.
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0006050 | 338.4730223 GLO 2017 | Arıyor... |