Başlık:
Options for implementing a strategy of market segmentation in chinese consumer goods markets
Yazar:
Liu, Yanli. author
ISBN:
9783832509903
Yazar Ek Girişi:
Fiziksel Tanımlama:
xvii, 302 pages : graphics ; 21 cm.
İçerik:
List of figures -- List of tables -- List of abbreviations -- Introduction -- Theoretical framework of market segmentation -- A survey of China: a soaraway dragon in CCGM -- Market segmentation for CCGM -- Market segmentation in the process of strategic marketing planning -- Conclusion -- References -- Appendix.
Özet:
Market segmentation is one of the most hotly debated and intensively pursued topics in the field of marketing
Copies:
Mevcut:*
Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Kitap | EKOBKN0007992 | 658.4 LIU 2005 | Arıyor... |