Theories of the multinational firm : a multidimensional creature in the global economy için kapak resmi
Başlık:
Theories of the multinational firm : a multidimensional creature in the global economy
Yazar:
Forsgren, Mats. author
ISBN:
9781781006450

9781781958179
Yazar Ek Girişi:
Basım Bilgisi:
Second edition.
Fiziksel Tanımlama:
viii, 203 pages ; 23 cm
İçerik:
1. The multinational firm: a beauty or a beast? -- 2. The Dominating multinational: a tale of market power -- 3. The Coordinating multinational: a tale of cost efficiency -- 4. The Knowing multinational: a tale of value creation -- 5. The Designing multinational: a tale of strategic fit -- 6. The Networking multinational: a tale of business relationships -- 7. The Politicizing multinational: a tale of legitimacy and power -- 8. The Multidimensional multinational: conducting remarks.
Özet:
This textbook reveals the basic building blocks and assumptions behind each theory in order to achieve a better understanding of why the multinational firm is looked upon by researchers and stakeholders
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Kitap EKOBKN0007773 338.88 FOR 2013
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