Machine generated contents note: -- Introduction: The Discursive Power of Movements -- Chapter One: Mainstream Discourse, Public Meaning, and the Political Character of Persuasion -- Chapter Two: A Tale of Two Movements- Living Wage -- Chapter Three: A Tale of Two Movements- Marriage Equality -- Chapter Four: The Discursive Architecture of Resonance -- Chapter Five: Political Acceptance and the Process of Political Change -- Chapter Six: From Marginal to Mainstream -- Conclusion: After Acceptance - the Tea Party, Occupy & Prospects for political transformation -- Appendix A -- Appendix B -- Bibliography.