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The fundamentals of business to business sales and marketing için kapak resmi
Başlık:
The fundamentals of business to business sales and marketing
Yazar:
Coe, John M.
ISBN:
9780071408790
Yazar Ek Girişi:
Fiziksel Tanımlama:
xiii, 240 pages : illustrations ; 24 cm.
Genel Not:
Includes index.
İçerik:
Why is it so tough to sell today? -- The new sales coverage model -- The first step : profiling and targeting the market --- Segmentation for communications -- Redesigning the inquiry generation process -- High yield lead qualification -- Sales conversion -- Up/cross sell and creating customer loyalty -- Campaign planning and execution -- How to build your company's database -- How to measure the results that will sell management.
Özet:
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
Holds:
Copies:

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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0004954 658.804 COE 2004
Arıyor...

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