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L'intelligence économique dans l'entreprise : -une analyse par processus için kapak resmi
Başlık:
L'intelligence économique dans l'entreprise : -une analyse par processus
Yazar:
Oubrich, Mourad. author
ISBN:
9786131598036
Yazar Ek Girişi:
Fiziksel Tanımlama:
316 pages ; 23 cm.
İçerik:
Introduction Generale -- Premiere Partie: Construction du Cadre Theorique -- Chapitre 1 L'intelligence Economique, un Processus de Création des Connaissances -- Chapitre 2 L'Apprentissage Prganisationnel, un Mécanisme de Création des Connaissances -- Deuxieme Partie: Apports Methodologique et Discussions Empirique Chapitre 3: Méthodologie, Elaboration du Modele de Recherche et Présentation de l'Etude Empirique -- Chapitre 4 Analyse des Données et Présentation des Principaux Résultats.
Özet:
The trends and strategic issues facing the company stem primarily from the complexity of the environment, which manifests itself in uncertainty and ambiguity. In this perspective, the challenge for the company's managers is to be able to identify and understand this complexity, in order to better manage it thereafter. One of the levers to manage this complexity is economic intelligence. In the absence of relevant models capable of supporting decision makers in such a challenge. The author writes a book entitled "Economic intelligence in the company: an analysis by process" which allows to clarify these articulations through an emphasization of the role of the economic intelligence as a process of creation of the knowledge. This work is the result of a doctoral thesis in management sciences, conducted at the University of Aix-Marseille under the direction of Mrs. Alice Guilhon, General Director of the Skema School (Ex CERAM Sophia Antipolis) and Mr Abdenbi Louitri, Professor of Higher Education at Cadi Ayyad University.
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0007704 658.47 OUB 2011
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