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Product development strategy : innovation capacity and entrepreneurial firm performance in high-tech SMEs için kapak resmi
Başlık:
Product development strategy : innovation capacity and entrepreneurial firm performance in high-tech SMEs
Yazar:
Tajvidi, Mina, 1985- author
ISBN:
9781137501370
Yazar Ek Girişi:
Fiziksel Tanımlama:
xvii, 198 pages ; 23 cm
İçerik:
Machine generated contents note: -- 1 Introduction2 Literature review3 Researching strategy4 Product Development Strategy5 Innovation capacity6 Entrepreneurial firm performance7 Final lessons and conclusion.
Özet:
"Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses. "
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Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0001046 658.575 TAJ 2015
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