Skip to:Content
|
Bottom
Marketing insights from A to Z : 80 concepts every manager needs to know için kapak resmi
Başlık:
Marketing insights from A to Z : 80 concepts every manager needs to know
Yazar:
Kotler, Philip. author
ISBN:
9780471268673
Yazar Ek Girişi:
Fiziksel Tanımlama:
xviii, 206 pages ; 24 cm.
İçerik:
Marketing Insights from A to Z; Preface; Introduction; Contents; Advertising; Brands; Business-to-Business Marketing; Change; Communication and Promotion; Companies; Competitive Advantage; Competitors; Consultants; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and Channels; Employees; Entrepreneurship; Experiential Marketing; Financial Marketing; Focusing and Niching; Forecasting and the Future; Goals and Objectives.
Özet:
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department
Konu Başlığı:

Holds:
Copies:

Mevcut:*

Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006317 658.8 KOT 2003
Arıyor...

On Order

Go to:Top of Page