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E-business and e-commerce management : strategy, implementation, and practice için kapak resmi
Başlık:
E-business and e-commerce management : strategy, implementation, and practice
Yazar:
Chaffey, Dave, -1963 author
ISBN:
9780273707523
Yazar Ek Girişi:
Basım Bilgisi:
Third edition.
Fiziksel Tanımlama:
xxviii, 663 pages : illustrations, table ; 27 cm.
İçerik:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Özet:
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Holds:
Copies:

Mevcut:*

Library
Materyal Türü
Demirbaş
Yer Numarası
Durumu / Lokasyon / İade Tarihi
Arıyor...
Kitap EKOBKN0006341 380.10285 CHA 2007
Arıyor...

On Order

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