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The truth about the new rules of business writing için kapak resmi
Başlık:
The truth about the new rules of business writing
Yazar:
Canavor, Natalie, 1942- author
ISBN:
9780137153152
Fiziksel Tanımlama:
xii, 208 pages. ; 22 cm.
Seri:
The truth about

Truth about (FT Press)
İçerik:
Part I: The truth about what makes writing work -- Most people aim for the wrong target -- If you can say it, you can write it -- Forget yesterday -- write for today -- Planning is the magc ingredient -- To achieve your goal, look below its surface -- Cut to the chase : put the bottom line on top -- "Me" focused messages fail -- People are not the same : write for differences -- Tone makes -- or breaks -- your message -- Knowing your inside story is the key -- Forget outlines -- organize your thinking -- How to organize is your personal choice -- Every message you send has a psychological impact -- Effective messages lead with strength -- To succeed, cover your ground and remember "the ask" -- Your goal and audience determine the best way to communicate -- Part II: The truth about self-editing -- Th best writers don't write ; they rewrite -- Rhythm and transitions make writing move -- Less can be a whole lot more -- Passive thinking and jargon undermine clarity -- You don't need grammar drills to spot your writing problems -- Part III: The truth about successful e-mail -- Use e-mail to communicate in the fast lane -- powerfully -- Good subject lines say, "open sesame" -- Know your e-mail do's and don'ts -- Writing good progress reports is worth your time -- Part IV: The truth about letters -- Letters : they live! And you need them -- Letters build realtionships -- Cover letters matter, big time -- Part V: The truth about reports and proposals -- Good reports generate action -- Organizing complex projects isn't that hard -- Well-crafted propsals win -- The letter format lets you shortcut proposals -- Root grant appilications in "mission" -- yours and the funder's -- Part VI: The truth about web sites -- Writing is the missing factor in your competitors's web sites -- Web sites built on keywords and content build traffic -- A home page must crystallize who you are -- Part VII: The truth about new media -- Blogging and social media are powerful business tools -- To blog for yourself, be yourself, but carefully -- Good business blogging is edgy -- Tweeting and texting : the ultimate self-edit challenge -- E-letters focus marketing and reinforce branding -- Good PowerPoint is more than pretty faces : it starts with writing -- Part VIII: The truth about writing to self-market -- Strong resumes focus accomplishments, not responsibilities -- Fliers are easy all-purpose promotional tools -- It pays to think PR and send news releases -- Writing articles boosts your career -- The virtual world offers self-publishing power -- Part IX: The truth about tricks of the trade -- Good headlines help your writing work -- a lot -- Skillful interviewing is a major (but unrecognized) business asset -- Readers are global : try not to confuse them -- Clarity is next to godliness -- You can fix your own grammar goofs.
Özet:
Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions. Winning is about persuading people, and that means writing: emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. If you hated writing in school, or if you just weren't that good at it, we have great news. Business writing has changed. Forget jargon, pomposity, grammar drills: just figure out what you want to say and say it simply, quickly, conversationally. The Truth About Business Writing That Works shows you exactly how to do that. Step by step, you'll learn how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth About Writing That Works brings together its field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
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Demirbaş
Yer Numarası
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Kitap EKOBKN0005309 651.74 CAN 2010
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