Fashion Collections : Product Development and Merchandising için kapak resmi
Başlık:
Fashion Collections : Product Development and Merchandising
Yazar:
Misani, Nicola, editor.
ISBN:
9788885486218
Fiziksel Tanımlama:
164 pages ; 25 cm.
İçerik:
Introduction, by Nicola Misani and Paola Varacca Capello 1 The Recent Evolution of Fashion by Nicola Misani and Paola Varacca Capello 1 Fashion: products, style and innovation 2 How fashion is born, and how it evolves 3 The changes in the system 4 Sustainability in fashion 5 Impacts on collection development 2 The Variety of Companies and Collection Development by Davide Ravasi and Paola Varacca Capello 1 Criteria for classifying companies 2 The logic of interaction with the market 3 The style/industry relationship 4 Organizational roles 5 The rational or relational approach to collection development 3 Collections and the Development Process by Flavio Sciuccati and Paola Varacca Capello 1 The fundamental elements of collections 2 Timing and activities (collection timing) 3 Activities in the collection development process 4 Fashion Trends by Diego Rinallo
Özet:
The book aims to analyze the logics and instruments by which fashion companies create collections, taking into account the variety of companies' characteristics and business models. The collection development process is a critical activity for fashion, that must continuously renew its products, and is subject to increasingly strict time, cost, and quality goals. A central theme is the complexity of managing the collection development process, due to the number of operations that must be carried out and the variety of actors involved. There must also be interaction between the creative and managerial competences present in the company. For all of these reasons, fashion collection development requires extraordinary coordination and integration abilities.This book is the product of the work and efforts of various authors, from both the academic and professional worlds. It also features numerous examples from the fashion industry.
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Kitap EKOBKN0009625 677.02832 FAS 2016
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