Başlık:
Directory of international direct and e-marketing : a country-by-country sourcebook of providers, legislation and data
Yazar:
Millar, Roderick, consultant editor.
ISBN:
9780749437824
Basım Bilgisi:
8th ed.
Fiziksel Tanımlama:
xii, 930 pages. ; 24 cm.
Genel Not:
"Published in association with The DMA/Direct Marketing Association [and] FEDMA/Federation of European Direct Marketing"--Cover
Rev. ed. of: The handbook of international direct marketing. 2nd ed. 1995
İçerik:
Introduction / Mr Holger Albers -- European Regulators Remain Extra Busy / Alastair Tempest -- SMS--the Niche Marketing Solution / Danie du Toit -- Cashing in on SMS / Ben Jackson -- When neutral is your fastest gear / Tim Rivett -- When I'm 64! / Mike Short -- The Money is in the Canned Music--Using Mobile Phones as a Future Marketing Channel / Christian Paludan -- A guide to Marketing Communications through SMS -- Western Europe -- Austria -- Belgium -- Denmark -- Finland -- France -- Germany -- Greece -- Republic of Ireland -- Italy -- Luxembourg -- The Netherlands -- Norway -- Portugal -- Spain -- Sweden -- Switzerland -- United Kingdom -- Eastern Europe -- Bulgaria -- Czech Republic -- Hungary -- Poland -- Romania -- Russia -- Slovak Republic -- Slovenia -- Ukraine -- North America -- Canada -- United States of America -- Latin America -- Argentina -- Brazil -- Chile -- Colombia -- Mexico -- Peru -- Venezuela -- Asia -- China -- Hong Kong -- India -- Japan -- Malaysia -- Philippines -- Singapore -- South Korea -- Taiwan -- Thailand -- Australasia -- Australia -- New Zealand -- Africa -- Nigeria -- South Africa -- Middle East -- Israel -- Lebanon.
Özet:
Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local direct marketing environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the web. This directory is published in association with the Federation of European Direct Marketing (FEDMA) and the American Direct Marketing Association (DMA).
Yazar Ek Girişi:
Tek Biçim Eser Adı:
Handbook of international direct and e-marketing
Copies:
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Library | Materyal Türü | Demirbaş | Yer Numarası | Durumu / Lokasyon / İade Tarihi |
|---|---|---|---|---|
Arıyor... | Referans Kitaplar | EKOBKN0004972 | REF 658.84 DIC 2002 | Arıyor... |