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Schermerhorn, John R. author

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PLANNING AND CONTROLLING Contents 58 • 58 59 60 63 63 63 64 65 65 66 66 67 68 69 66 62 Chapter 5 Planning-To

Dalrymple, Douglas J., author

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promotion and public relations; international marketing; marketing planning. Appendices: the case method

Garten, Jeffrey E., 1946-, editor.

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International business enterprises -- Management.

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